by Alma

Brand

ONA, ready for production.

Logos, colours and typefaces for suppliers, printers and partners. Take what you need.

Download everythingZIP · 3.9 MB

Vector files open in Illustrator, Affinity, Inkscape and Figma.

02 — Colour

The bag brings the colour.

The brand builds the frame. Neutrals do 90 % of the work, Espresso is the brand dark, gold and burgundy are rare.

Core

  • Default background

    ONA Ivory

    RGB
    243 238 228
    CMYK
    0 2 7 4
  • Logo, dark grounds, box

    ONA Espresso

    RGB
    58 43 34
    CMYK
    45 65 75 65
    Pantone
    ≈ 4625 C
  • Body text, buttons

    Ink

    RGB
    28 26 24
    CMYK
    60 60 60 85
  • Symbol on dark, stand-in for foil

    ONA Gold

    RGB
    200 174 118
    CMYK
    20 28 60 5
    Pantone
    ≈ 871 C
  • Accent — at most one per view

    ONA Burgundy

    RGB
    94 31 30
    CMYK
    25 90 80 55
    Pantone
    ≈ 504 C

Neutrals

  • Cards, raised paper

    Paper

    RGB
    248 245 239
    CMYK
    0 1 4 2
  • Muted surfaces, dust bag

    Bone

    RGB
    230 221 205
    CMYK
    2 5 13 6
  • Hairlines

    Linen

    RGB
    217 209 195
    CMYK
    4 7 15 10
  • Strong borders, text on dark

    Stone

    RGB
    201 191 174
    CMYK
    5 8 18 18
  • Decorative only, never text

    Taupe

    RGB
    142 133 122
    CMYK
    30 32 40 25
  • Secondary text

    Umber

    RGB
    110 102 92
    CMYK
    45 45 52 40

Digital gold is not metal. #C8AE76 stands in for champagne brass on screen. In production, gold is always a real finish: brushed champagne brass or matte champagne foil. Never printed in CMYK, never shiny yellow foil.

CMYK values are starting points for coated stock, not measured conversions — always proof physically. Pantone references are approximate; confirm them with a swatch book.

03 — Type

Serif for voice, sans for information.

Three open-source families under the SIL Open Font License, free for any use.

  • Newsreader

    Headlines, quotes, “by Alma”

    Light 300 · Light Italic 300

    Each piece begins in Alma’s hands.

    DownloadZIP · TTF · OFL · 577 KBGoogle Fonts

  • Hanken Grotesk

    Body text, interface, product details, model names

    Regular 400 · Medium 500

    Women’s bags, made by hand. Small series — often one of one.

    DownloadZIP · TTF · OFL · 150 KBGoogle Fonts

  • IBM Plex Mono

    Labels, specs, numbers — never sentences

    Regular 400

    MODEL · PIECE · 01

    DownloadZIP · TTF · OFL · 59 KBGoogle Fonts
  • Headlines are Newsreader Light, never bold.
  • Model names: Hanken Grotesk 500, capitals, tracking 0.12 em.
  • No script or handwritten fonts, ever.
  • Never type ONA in a font in place of the logo.

04 — Dos and don’ts

Quiet, precise, one colour.

  • DoKeep it small, aligned left, with space around it.

  • DoGold symbol on Espresso — the signature pairing.

  • DoOne flat colour on a calm ground.

  • DoCentre it only on centred objects: box lid, dust bag, stamp.

  • Don’tStretch or squash it.

  • Don’tRotate it. The cut in the O stays at one o’clock.

  • Don’tPut gold on a light ground.

  • Don’tAdd shadows, outlines or gradients.

  • Don’tRetype ONA in a font.

  • Don’tPlace it large on a busy pattern or photograph.

  • Don’tSet the symbol beside the wordmark.

  • Don’tEnclose the symbol in a circle or put letters in it.

Contact

Need another format?

Write to us and we’ll send it.

[email protected]

These files are for work made for the ONA brand.